Cultural synergy has always fascinated me. I was born in Bogota, Colombia to Syrian parents, so through this strong blend of Middle-Eastern and Colombian influences, I’ve become addicted to culture, people and their stories.
A love of music was instilled in me from a young age. I have been playing, hearing and breathing music for as long as I can remember.
My affinities for people and music came together in the form of the opportunity to work in between music and advertising. For the last 5 years I’ve been in the music licensing space helping brands like Nike, Nintendo, Samsung, Coca-Cola and more with their sonic identity while helping musical artists grow their careers. It fills up my heart to be on the frontline of unlocking the power of music as a form of communicating ideas.
I’ll always have the feeling that we’re only getting started. There is no bad music, only bad timing.